Who we are
Dessert in snack form. With calories under control.
From this simple insight, TOTHELO was born.
01
Our story
I am Christina Giannouli. For years I have worked in sales and FMCG, close to the market, to products, and to the people who choose them.
Throughout this journey and my MBA studies focused on Health & Wellness, I saw that one of the strongest movements of our time is calorie control. And I saw a distinct gap.
Today's consumer has endless snack options and wants, more than ever, to know what and how much they consume. Yet when they crave dessert, the options that combine the indulgence of a pastry dessert with the convenience of a snack and a clearly defined portion are scarce.
That is why I created TOTHELO.
02
A dessert that becomes a snack
I did not want to make yet another "dessert substitute." I wanted a real dessert that could seamlessly become your snack.
Thus TOTHELO Premium Dessert Bites were born: small, individually wrapped 20g portions of real confectionery, each with its own precise calorie count. You always know what you choose and how much you enjoy, with zero compromise on taste.
03
Four moments in every pack
Each pack contains 4 individually wrapped dessert bites.
- 01
One when you crave something sweet.
- 02
One with your coffee.
- 03
One at the office or on the move.
- 04
And the fourth waits for the next time you desire it.
«This is what controlled indulgence means to me: pure pleasure in the portion you choose, with control remaining in your hands.»
The founder
Christina Giannouli
Founder, TOTHELO FOODS
"I wanted a real dessert that wouldn't need a fridge. Just enough to keep me in control of my calories. Because indulgence is not a sin."
B2B
For professionals
Retail, delicatessens, distributors, nutritionists, selected gyms and café chains: TOTHELO is the portion-controlled dessert snack you can recommend with absolute confidence.
- Retail A new product in the category: confectionery dessert in snack form, ideal for premium retail shelves.
- Delicatessens Refined Greek confectionery in modern packaging, crafted for specialty delis.
- Distributors Shelf-stable ambient quality, attractive margins, and strong product rotation.
- Nutritionists & Dietitians Fixed 20 g portion and 86–88 kcal: you know in advance exactly what you recommend.
- Selected Gyms & Café Chains Premium post-workout treat for members and the perfect companion for coffee.